Whether it is on our morning commutes, at the gym, or at work, we are constantly playing music throughout the day. Just like clothing choices or favorite shows, our interest in music tells us a lot about people in addition to offering ways to connect with others. Last year, Russians listened to 12 million tracks on Yandex. Music and Yandex. Radio, two music services that offer users the options of creating their own playlists or stations for personalized music streaming. This blog summarizes some of the top things Yandex analysts learned about Russian music lovers last year and some of the advertising options on these platforms.
The following tracks were the top 10 songs of , according to Yandex listeners selecting songs from January to November The music comes from various genres and millions of available songs. For the most part these songs topped international charts and are by foreign artists.
Many Russians still listen to domestic artists but for the most part they are also listening to your favorite songs too! The most popular Russian female artist in was Zemfira and the male artist was Grigory Leps.
This fan in Moscow listened to Zemfira tracks more than 17, times in 11 months! Can you imagine the amount of ads you could have served these two!? Out of the top ten international female artists, Lana Del Ray was number one in Russia. The top foreign male artist last year was David Guetta.
Not only can Yandex listeners select specific tracks on Yandex. Music to enjoy but they can also listen to various stations based on genre and on Yandex.
In the last year Yandex launched audio display ads for Yandex. Similar to the way advertisers utilize other music services for advertising, these non-skippable ads with audio and display play between tracks on Yandex. Radio and at the end of the playlist on Yandex. Advertisers can select specific targeting and display their ads across devices to millions of Russian music lovers.
Advertisers can learn more here! Top Ten Songs in Russia The following tracks were the top 10 songs of , according to Yandex listeners selecting songs from January to November Popular artists, albums, and genres in Russia The most popular Russian female artist in was Zemfira and the male artist was Grigory Leps. Sign up for our monthly newsletter! Receive the latest on the Russian digital advertising market directly to your inbox. Get the latest insights on the Russian digital advertising market delivered to your inbox.