When you think of Arkansas, what comes to mind? Do you think of the Ozark Mountains, the Delta and its flatlands or our bountiful lakes and rivers? And now we have media-savvy YouTubers who are showing the world what we got. The Google-owned video platform reported that 73 percent of U. It has 2 billion unique visitors every month, and over a billion hours of content are viewed every day. The Harkens met while studying wildlife conservation and management at Arkansas State University. They quickly hit it off, both being passionate about the outdoors and sharing a hometown, Conway.
Unlike Cole, who by then was an old hand at herping searching for reptiles or amphibians , Jay had never caught a snake before they began dating, although it turned out that catching snakes in muddy streams was a surprisingly easy sell for her. Cole: We were catching trout on our first fishing date, and there were some snakes out on the bank. Cole: The snake bit her immediately. Jay began joining Cole on more fishing and herping trips and after a quick courtship, the two got hitched. Initially, they only put up these posts for their friends and family, but things would soon change.
I think it wound up with around 20 million views. With all that attention, we decided to start a YouTube channel, and already having a viral video jump-started our channel. Within three months, their YouTube videos had been watched over 4 million times. Today, their channel has , subscribers and their videos have been viewed around According to a study from the Offenburg University of Applied Sciences, the top 3.
The Harkens have followed in the footsteps of other popular YouTubers in other ways. I may be exaggerating that last one. This begs the question: Who is watching these videos?
Who are the Harkens catering to? A Day in the Life. The video titles may be a bit over-the-top, but they do deliver exactly what their titles claim. Of their 19 videos with more than , views, seven involve one or both of them bitten by a variety of critters and four present the Harkens catching, cleaning and cooking fish and frogs. Three months ago they published their second video to garner more than 3 million views, wherein they took a break from the normal schedule of wading through streams and grabbing at snakes to perform a delicate and successful wing transplant surgery on a monarch butterfly.
Both are equally responsible for recording video in the wild. Then, Cole works on video titles, tagging and descriptions while Jay schedules and posts the finished product. Depending on the season, the Harkens are out fishing or herping every day, filming all the while. Jay: Anything we do, we bring our cameras with us just in case something happens. Keeping things authentic and our reactions natural is really important to us.
Financing the Fishing. This quick success inspired the Harkens to make creating content for YouTube a full-time job, joining the YouTube partnership program to monetize their videos. Just how much gold, however, is highly variable. CPM changes based on the type of advertisement and content, how long the ads are and if viewers hit the skip button. The Harkens were understandably reserved about explicitly detailing their finances, but did provide some clarity on what making a living from YouTube is like.
While the Harkens are currently focused on living in the moment, they are taking proactive steps toward future success.
In response to the variability of their monthly AdSense income, the Harkens are currently diversifying their revenue sources. Concrete Advice for Content Creators. Skip to content. Jay and Cole Harken: Youtube Naturals. By Ryan Nix December 23, Related Posts. No Ceilings August 6, Never Miss An Issue!